Our Impact
Good intentions are not enough.
GOOD/DAY exists to create measurable community value.
That means we do not want to rely solely on stories, slogans or promises.
As the business grows, this page will become the public record of what GOOD/DAY actually does.
We will report what happened—not what we hope happened.
GOOD/DAY is at the beginning of its journey.
So you will not find inflated impact numbers here before they exist.
As real data becomes available, we intend to publish it.
That includes the value directed through the Essentials Pool, essential access supported through partner organisations, local economic activity and the practical accessibility of the products we sell.
Our reporting will become more sophisticated as the business grows.
The principle will remain simple:
If we say GOOD/DAY creates impact, we should be able to show you how.
Measuring access differently.
Traditional product businesses often measure affordability by price per litre, price per unit or value for money.
Those numbers matter.
But they do not answer another important question:
How much money does someone actually need in their hand to access the product today?
A £12 bottle may represent excellent value over several months.
But if someone only has £2 available, that value is inaccessible.
GOOD/DAY therefore wants to pay attention not only to unit economics, but also to the minimum cash required to obtain a usable amount of an essential product.
That is one of the measures we will continue developing as the business grows.
Measuring local value.
We also want to understand where the money generated by GOOD/DAY goes.
Whenever commercially reasonable, we aim to prioritise Sunderland and the wider North East for employment, suppliers, makers, services and community partnerships.
Over time, we intend to track how much economic value GOOD/DAY is able to retain or recirculate locally.
Because community impact is not only what gets donated.
It is also where jobs are created, where money is spent and who gets the opportunity to participate in growth.
Measuring environmental responsibility.
Refill and reuse are only meaningful if they genuinely reduce unnecessary material use.
As our refill model develops, we intend to measure packaging avoided, containers reused and other practical indicators of waste reduction.
We will refine those measurements as we learn what produces meaningful change rather than simply attractive sustainability language.
The numbers we intend to show.
As GOOD/DAY begins trading and enough reliable data exists, this page will evolve into a live impact dashboard showing measures such as:
Value directed to the Essentials Pool
Essential access funded
Households or individuals reached through partners
Local organisations involved
Percentage of relevant spending placed locally
Refill volume and packaging avoided
Minimum cash required to access selected essentials
Not every measure will be perfect from day one.
We would rather publish something transparent, explain its limitations and improve it than create the impression of certainty where none exists.
The standard is simple.
Make good products.
Run a good business.
Create measurable good.
Show the work.
That is the impact GOOD/DAY intends to build.